Histories of our hair and our relationship to it have been marked and recorded.

1986: Our Looks driven by the Power Suit packed with shoulder pads, leg warmers and headbands, the Pouf skirt.

It was also the year I met Yves Durif. At the Bruno Dessange salon, I was honored to start as assistant to Bruno Pittini, our masterful leader and influencer. The place mirrored who we would see later at La Coté Basque, Indochine or even Area. Eric Clapton slinked in and out. A 15 year old Jennifer Connelly who’d just co-starred with David Bowie in Labyrinth was a regular client. Bianca Jagger and Raquel Welch commanded our attention.

The salon was an incubator that soon sprung enterprising talent. The proof remains in trendsetting fashion campaigns that rocked our world. Some developed their own salons. Their shampoo bottles, brushes, combs now grace our stores shelves even as looks and trends have changed.

Hair trends, fashion and our stars evolve and move on. Some just fade away in a New York moment. Through it all, what remains and what is most important is the relationship between a Stylist or Colorist and our Clientele.

Whether it is our loyal customers from those days or those who have come to the Yves Durif Salon following one of my talented colleagues, it is your trust in our craft and the devoted patronage that drives our careers. It is our expertise that illuminates your presence at a special event, that extra nudge that burnishes confidence in giving a presentation, or just gives you the right change to present the best version of you.

As we move into a new phase of thoughtful health practices, our dedication to service and our commitment to craft will be unwavering.

Most of all, I look forward to seeing you my dear friends and clients. 

- Luis Mora